1. Business research is broad.
Studying people including employees, consumers, supervisors, managers and policy makers. For example: Understanding systems or groups of people including strategic business units, offices, labour in factories, management groups, boards of directors, managing directors, market segments, cultures, subcultures, corporate cultures, communities, companies and industries.
We also examining the interaction of people with systems including accounting or auditing systems, legal systems, management practices, compensation systems, manufacturing systems, production processes and financial systems.
2. Business research can be formal.
A single issue can result in a fairly comprehensive study. One-shot projects are performed to address a single issue at a specific point in time.
3. Business research can be informal.
It easier for small entrepreneurial ventures,but new technologies are creating ways where informal feedback can be input electronically so that regularities can be identified and the appropriate actions can be taken. Informal research is often ongoing – it is performed constantly and not directed toward any specific issue.
4. Good research is replicable.
A goal of scientific research is that it be as objective as possible. Thats means that another researcher could produce the same results using the identical procedures employed by the original researcher.
5. Good research should provide more benefit than it costs.
B. Business research is scientific inquiry.
1. Applied business research is motivated by an attempt to solve a particular problem faced by a particular organization.
a. Example: Coke may want to know why Pepsi is gaining market share in Paris.
2. Basic business research is motivated by a desire to better understand some business-related phenomena as it applies to all of an industry or all of business in general.
a. Example: Why are people drinking more bottled water and less cola?
0 comments:
Post a Comment